Downtime Cost Calculator

When your systems are down, the damage extends far beyond lost sales. Customers can't access services, transactions fail, and support channels go dark. This creates immediate frustration that spreads quickly through social media and review platforms.

How We Calculate This Cost:
• Base Cost: 15% of hourly revenue (industry research baseline)
• Industry Factor: Higher for finance/healthcare (trust-critical sectors)
• Company Size: Larger companies face greater public scrutiny
• Customer Exposure: Direct-service businesses suffer more reputation damage
• Social Media Amplification: 2x multiplier (negative experiences spread faster)
• Long-term Impact: Customer churn, reduced loyalty, competitor advantage

Studies show that 89% of customers will switch to a competitor after a poor digital experience, and social media can double the cost of reputation incidents.