Our History

About Us: SpecGravity was founded in 2014 by three Crumbs Bake Shop (NASDAQ: CRMB) executives. When new stores were being built, the company would send IT, construction, and an operations specialist. The objective was to turn over a fully functional store to the store training team, so they could begin training and selling product immediately. From New York to LA, Chicago to Houston, and everywhere in between, the team would travel city to city and turn over these stores.

When the company went under in 2014, the founders identified a core failure and contribution to the company closure being the labor burden and overall amount spent on overhead when opening and supporting stores. The business model became clear; help businesses open and operate at the most efficient capacity possible while leveraging the most competitive cost model on the market. 8 years and hundreds of projects later, it’s safe to say the model works.

Enough About Us, We Want to Hear About YOU

How We Work

SpecGravity works exclusively with multiunit hospitality and retail brands internationally. Providing a fully managed option for technology operations and support in brands without an IT department, and a co-managed option for brands with a small or single person IT department in need of extra support, SpecGravity works with Hospitality and Retail brands of all sizes.

With a family of companies, staff that has specific Hospitality and Retail operations backgrounds, 894 field staff, and 186 support staff, SpecGravity has proven experience tackling complex NSO (New Store Opening), Rollouts, Field Support, Cybersecurity, and General IT Support nationally.

Technology plays a vital role in the success of any business, from collecting sales and offering unparalleled customer experiences, to collecting metrics and reinforcing the brand look and feel through Audio / Visual. Through all this, the business’ vision and goals should always take priority, and tech is meant to always be in support of those goals, enabling the business to continue to grow. SpecGravity is a solutions based group, where our focus is working collaboratively towards the long term goals of the business, managing not only assets but expectations. Collaborating with SpecGravity simplifies and balances the want-to-necessity ratio as it relates to technology, while keeping a simple motto, “The business comes first, IT follows”.

What is the SpecGravity Way?

We’re the cohesive technology solution for emerging brands in the Hospitality and Retail industries.

the SpecGravity Way


We begin each interaction with a full audit of each location. We use your live, instore data collected during the audit to create a complete Profile, including inventories, Brand Term Glossaries, Staff Contacts, Passwords, and more, all stored in a shared portal.

the SpecGravity Way


When something in your store goes wrong, all your team has to do is call, text, or email and SpecGravity manages the rest. We will create a ticket and begin working on the issue immediately. We are a call-to-resolution based support group.

the SpecGravity Way


Our team troubleshoots and documents every issue and fix. We constantly analyze tickets to finding patters, and suggesting permanent fixes to reoccurring issues, saving you time and money on unnecessary service and downtime.

the SpecGravity Way


If a technician needs to come onsite to resolve the issue, our team dispatches and manages the process from start to finish. We handle all communication and scheduling with the store manager or team, ensuring everyone is on the same page.

the SpecGravity Way


Our team confirms work is completed by verifying with our tech, calling the store before our tech leaves to confirm they’re good, and we obtain written sign off from the store staff, ensuring all dispatches and ticket history are tracked for you.

the SpecGravity Way


Your dedicated tech will act as part of your team, meeting with you weekly, monthly, or quarterly to discuss all tickets for the given time period, as well as discuss your current and future business goals, and the emerging industry technologies that could help support those goals.

Flat, monthly subscription

Contact sales for a free quote

  • 24 x 7 x 365 Support
  • Open Tickets via Call, Text, Chat, or Email
  • POS, A/V, Security, and Third Party Vendor Support
  • Proactive Monitoring of all Systems (Internet, Phone, POS, etc.)
  • Customer Portal with Dashboard
  • Dedicated Account Managers and Technicians
  • Custom SLO/E For Each Client
  • DoorDash, UberEats, etc. Support
  • Strategic Saving and Spending Recommendations
  • Weekly Tag Up Meetings
  • Per Location Billing Breakout for Easier Store GL Allocation

Simple, transparent pricing.

No markups, no hidden fees. Call once or call 100 times, same predictable price.


Using SpecGravity is as simple as sending a text.

Once your locations are onboarded, we’re ready to support you. When you go live with SpecGravity, we integrate into your systems, just the way you set them up .

  • No extra software or hardware
  • No special training
  • No app installs