Our History

Specific Gravity was Founded in 2014 by three Crumbs Bake Shop (NASDAQ: CRMB) executives. When new stores were being built, the company would send IT, construction, and operations specialist. The objective was to turn over a fully functional store to the store training team, so they could begin training and selling product immediately. From New York to LA, Chicago to Houston, and everywhere in between, the team would travel city to city and open these stores. When the company went under in 2014, the founders identified a core being the amount spent on overhead when opening and supporting stores. We came together with a simple plan; help businesses open and operate at the lowest cost possible. 8 years and hundreds of projects later, we feel it’s safe to say, our model works.

Who we are

Specific Gravity Group is a full-service technology consultancy and support for emerging brands in the Hospitality and Retail industries. With a family of companies and staff with these specific industry backgrounds, we have proven experience tackling complex infrastructure, cybersecurity, and general IT issues.

Tech is a necessary component to compete in the marketplace today. From collecting sales and offering better user experiences, to collecting metrics and reinforcing the brand look and feel through Audio / Visual. As an essential part of business, criminals know they can pray on those that are not protected. Locking the front door is no longer sufficient enough to keep criminals out. Businesses need cybersecurity to help them remain protected and protect their assets and customer information.

Tech is often overlooked or misunderstood. Tech is important; however, the business’ vision and goals always take priority, and tech is meant to always be in support of those goals, and enable the business to continue to grow. Leaving tech to us simplifies and balances the want-to-necessity ratio. Our motto is simple, “The business comes first, IT follows”

What is the SpecGravity Way?

We’re the cohesive technology solution for emerging brands in the Hospitality and Retail industries.

the SpecGravity Way

Data

We begin each interaction with a full audit of each location. We use your live, instore data collected during the audit to create a complete Profile, including inventories, Brand Term Glossaries, Staff Contacts, Passwords, and more, all stored in a shared portal.

the SpecGravity Way

Detect

When something in your store goes wrong, all your team has to do is call, text, or email and SpecGravity manages the rest. We will create a ticket and begin working on the issue immediately. We are a call-to-resolution based support group.

the SpecGravity Way

Diagnose

Our team troubleshoots and documents every issue and fix. We constantly analyze tickets to finding patters, and suggesting permanent fixes to reoccurring issues, saving you time and money on unnecessary service and downtime.

the SpecGravity Way

Dispatch

If a technician needs to come onsite to resolve the issue, our team dispatches and manages the process from start to finish. We handle all communication and scheduling with the store manager or team, ensuring everyone is on the same page.

the SpecGravity Way

Done

Our team confirms work is completed by verifying with our tech, calling the store before our tech leaves to confirm they’re good, and we obtain written sign off from the store staff, ensuring all dispatches and ticket history are tracked for you.

the SpecGravity Way

Discuss

Your dedicated tech will act as part of your team, meeting with you weekly, monthly, or quarterly to discuss all tickets for the given time period, as well as discuss your current and future business goals, and the emerging industry technologies that could help support those goals.

Flat, monthly subscription

Contact sales for a free quote

  • 24 x 7 x 365 Support
  • Open Tickets via Call, Text, Chat, or Email
  • POS, A/V, Security, and Third Party Vendor Support
  • Proactive Monitoring of all Systems (Internet, Phone, POS, etc.)
  • Customer Portal with Dashboard
  • Dedicated Account Managers and Technicians
  • Custom SLO/E For Each Client
  • DoorDash, UberEats, etc. Support
  • Strategic Saving and Spending Recommendations
  • Weekly Tag Up Meetings
  • Per Location Billing Breakout for Easier Store GL Allocation
OUR SUBSCRIPTION SERVICE

Simple, transparent pricing.

No markups, no fees. Call once or call 100 times. Same price.

NO TRAINING REQUIRED

Using SpecGravity is as simple as sending a text.

Once your locations are onboarded, we’re ready to support you. When you go live with SpecGravity, we integrate into your systems, just the way you set them up .

  • No extra software or hardware
  • No special training
  • No app installs
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