Industry: Hospitality

Kellogg’s, in full Kellogg Company, leading American producer of ready-to-eat cereals and other food products. Kellogg’s Corn Flakes was one of the earliest and remains one of the most popular breakfast cereals in the United States. Headquarters are in Battle Creek, Michigan.

Project Case Study

The 100+ year old iconic brand, Kellogg’s, decided to open its first ever permanent café, in none other, than Times Square, New York City. This was a new world for Kellogg’s, as Business to Business is different than breaking out into Brick and Mortar Fast Casual. Kellogg’s picked the location, had a design concept, but wanted to create a truly unique experience.

SpecGravity was sought out on this project to bring a unique perspective to the concept, design, manage, install all technology components, and help incorporate technology into the café. This consisted of tasks such as marking the bid set plans for data and power as it relates to data, bringing in internet carriers, selecting the POS system and Credit Card processor to meet the business needs, and building the network infrastructure, to name a few.

One of the ways the brand wanted to be unique, was in the way the customer orders would be delivered when they were ready. The method we came up with was a ‘kitchen cabinet’ type, reminiscent of opening a kitchen cabinet at home where cereal might be stored. The thought was for a guest to open the ‘cabinet door’ and their order would be there for them to remove and take to eat. Now, we needed to find a way to let guests know which ‘cabinet door’ to open. Our solution was simple: number each ‘cabinet door’, then utilize a numbered JTECH Guest Call Coaster system, handing one to each guest at the register after they place their order. The cashier would select a numbered call coaster, enter the number of the call coaster onto the kitchen ticket in place of ‘Customer Name’, which would allow the expediter on the back side of the ‘cabinets’ to know which ‘cabinet door’ to place the guest’s order into, and ‘buzz’ when the guest can pick it up.

We put the solution into production, and it worked beautifully, giving both guests and kitchen staff a simple solution to a complex problem.